The Letters | Rob Fraser

THE LETTERS

Field Notes on Building

Entrepreneurship, performance, and the things nobody talks about.

Most Businesses Don't Starve. They Self-Destruct.

I recently sat down for a two-hour podcast and said things I hadn’t fully articulated before.

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March 5, 2026

The Three Founders You'll Become

The basement, the club, and the return.

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March 3, 2026

We Were Supposed to Talk Tactics

I recently sat down with Andrew Faris on the E-Commerce Playbook podcast.

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March 1, 2026

What 10 Years of Building Taught Me That Nobody Else Would

Ten timeless insights to start your week.

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February 22, 2026

The Fuel That Built You Will Burn You

Entrepreneurship is a trauma response

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February 21, 2026

The Ladder Has No Top

This is it. Right now. The part you'll miss later. Don't wait for someone to tell you. You're in the good old days.

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February 17, 2026