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THE LETTERS

Field Notes on Building

Entrepreneurship, performance, and the things nobody talks about.

I spent $10,000 on a ferry ride…
5 million people roasted me. But I stand by my point.
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Rob Fraser

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January 27, 2026

What happens if this goes right?
I remember watching the clock as the deadline approached...
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Rob Fraser

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January 22, 2026

Everyone else gets the best of you
I remember gripping the steering wheel on the drive home, knuckles white, headlights cutting through the January dark.
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Rob Fraser

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January 21, 2026

Mediocrity is a Cancer
I remember sitting on the carpet in the corner of our living room, listening to my parents talk in the kitchen.
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Rob Fraser

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January 20, 2026

The better my business got, the worse I felt
I remember sitting at my desk on a random Tuesday morning, staring at a calendar that wasn’t on fire for once.
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Rob Fraser

 ·  

January 19, 2026

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Founder of Outway and Custom Lab. Writing about what building actually costs andwhat it teaches you.

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